POP-UP STUDIO •  STORE  •  ATELIER

In May 2026 we got the chance to open a new space in Rotterdam: Rijnhavenkade 146. This space is part of Collectors Rotterdam.

In this new POP-UP STUDIO •  STORE  •  ATELIER  •  GALLERY the SWL world comes to live. We're open on Sundays 12:00 - 17:00 and on appointment.

Read more about the new pop-up!

As we continue to grow, our mission remains the same: to find beauty in what [already] exists.

We invite you to explore our collections, each one a testament to our philosophy and dedication that define our brand. Our latest add to the collection is our SWL Atelier Collection. Each garment is upcycled, transformed into singular, contemporary pieces. Each design begins with vintage finds, thoughtfully reworked using carefully sourced fabrics, hardware, and materials.

Of course we don't forget where we came from and we still offer the best selection of vintage blazers. Our latest add is 'Le Nouveau Tailleur' a 2-piece lady suit, inspired by the iconic classical lady suits which were very popular in the 50’s and 60’s. These new deux pièces merge masculine into feminine; crafted from male vintage blazers, turned into super elegant and lady-like suits.

Currently a selection of our vintage pieces is available at Our Closet Amsterdam, Haarlemmerdijk 46H.

We believe that the key to success lies in staying connected to our customers. Your feedback and stories inspire us to keep innovating and improving. We’re not just creating products; we’re building a community of individuals who value quality, style, and authenticity. Let us know what you think.

Two pop-up stores in collaboration with MARGREETH OLSTHOORN

In 2025, SELECTED WITH LOVE returned to the physical world with two pop-up stores in Rotterdam, in collaboration with MARGREETH OLSTHOORN, one of the city’s most respected names in high-end fashion, known for an uncompromising eye and a store that has long been a destination for those who take what they wear seriously. The collaboration felt like a natural alignment: two worlds built around the same conviction that the right things deserve to be chosen carefully and presented with intention. Both pop-ups brought the SWL world into one of Rotterdam’s most considered retail spaces, and gave the brand a physical space - although temporary - in Rotterdam, home-base of SWL.

The first physical store experience

In 2024, SWL collaborated with Revive Store in Haarlem. This brought the brand into a physical space for the first time, multiple events and a pop-up that allowed people to experience the SWL world in person. It was proof that the pieces and the vision behind them could hold a room as well as they held a feed. That same year, the search for the most special vintage finds took the brand to Paris and London, looking for extraordinary things in unexpected places. Every trip was taken to find the pieces that could not be found anywhere else.

By 2023, SELECTED WITH LOVE had grown into something that needed to be seen properly. The first professional photoshoot followed, models chosen with the same care as the pieces themselves, creatives brought in who understood our philosophy. The decision to go unisex wasn't a marketing choice. The best vintage pieces, particularly the blazers and tailoring that started it all, had never really belonged to one gender. They belonged to whoever understood them. From that point forward, every piece was selected with that in mind.

model: Mees Veulings
photography: Daan Kamphorst
make-up: Phylicia Tjepkema

It came from a deep rooted nostalgia. The love that I felt for vintage pieces that already had a life before, and their beauty hadn't faded.

It started in 2022 with a blazer. Specifically, the kind of blazer that men wore decades ago with a certainty about quality that is rarely matched today, structured shoulders, considered fabric, details that were made to last rather than made to sell. Vintage menswear blazers became the foundation of SELECTED WITH LOVE because they embodied everything the brand would come to stand for: timelessness over trend, quality over quantity, and the conviction that the most beautiful things are often the ones that already exist. That first obsession with the blazer was never really about the blazer itself, it was about what it represented. And everything that followed grew from that same believe, it continues to do so today.